A New Social Network

The Evolution of Social Networks?

1st Generation (Differences)

Social networks that use your social connections (e.g., friends, follows, likes, dislikes):

  • To generate a personalized newsfeed of professional and employment-related information (LinkedIn – 2002)
  • To generate a personalized newsfeed of posts from friends and family (Facebook – 2004)
  • To generate a personalized newsfeed with 140/280 character messages (Twitter – 2006)
  • To generate a personalized newsfeed of photos and videos (Instagram – 2010)

1st Generation (Commonalities)

  • Digital Communities: Social networks that create digital communities that bring us closer together digitally by sharing information with each other.

2nd Generation (A New Social Network)

A social network that uses your social connections:

  • To generate a personalized newsfeed of actionable, local information within 40 miles (5,024 square miles) of your physical location (TaDaah! – 2018)

Physical Communities: A social network that creates virtual physical communities that bring us closer together physically by sharing information with each other.

1st and 2nd Generation Social Networks

Social networking or any given social network is not a product or the exclusive domain of any given company or group of companies.

Social networking is simply a new communication technology that makes it exponentially easier to post, discover and share information.

Over the ensuing years we will continue to see social networking, as a communication technology, evolve in innovative ways to help us to connect, communicate and share information better than ever before.

The Pitch

TaDaah! is a 2nd generation social networking platform that contains actionable posts by local organizations near our physical location (e.g., jobs, activities, events, specials, concerts, summer camps). They are actionable posts matched to our personalized interests instead of non-actionable posts like our best friend doing the macarena or hiking the Grand Canyon.

TaDaah! is like a location-based Instagram but with actionable information.

  1. The 1st generation of social networks were about digital communities or bringing us closer together digitally.
  2. The 2nd generation of social networks will be about physical communities or bringing us closer together physically.

Imagine a Location-based Instagram?

One Size No Longer Fits All

With TaDaah!, an end user’s news feed is dynamically generated based upon that end user’s physical location (e.g., the posts that you see in Boston is completely different than the posts you see in Los Angeles). As a result, there’s not one version of TaDaah!; at any given point, there could be a hundred or a thousand different versions of TaDaah! depending on a given user’s physical location.

Imagine Posts with Actionable Information

What's Different?

1st Generation (1G) Social Networking Platforms

Digital Communities and Non-Actionable Information (Posts by Friends)

  • For every 100 posts by one of our friends on any one of our favorite social networking platforms, there may be 1 that is actionable (i.e., something that we can take action on nearby that can help us to live, work, shop and play better).
  • The 1st generation of social networking platforms was about bringing us digitally closer by providing us with the ability to share any type of information (from the most trivial to the most important) with anyone, anywhere.

2nd Generation (2G) Social Networking Platform

Physical Communities and Actionable Information (Posts by Organizations Nearby)

  • In contrast, posts by nearby organizations that are matched to our personalized and customized interests create a much greater likelihood of providing us with actionable intelligence.
  • Our 2nd generation social networking platform will be about bringing us physically closer by providing us with the ability to share categories of information (e.g., actionable, local information) with people in our local community of 5,024 square miles.

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